Digital Marketing is the element of marketing that makes use of the net and online-based virtual technology inclusive of desktop, laptops, tablets, iPad, mobile, and other digital media and systems to promote merchandise and services.
Marketing changed in the early nineties, it changed the manner manufacturers and businesses used for generations for advertising. As virtual systems became increasingly incorporated into advertising and marketing plans and regular life, and as people began using digital gadgets more and more as opposed to visiting physical shops, digital marketing campaigns have become prevalent. Using combinations of search engine optimization (SEO), search engine marketing (SEM), Social Media Management (SMM), Content Marketing, Affiliate Marketing, Pay per click (PPC), data-driven marketing, e-mail marketing, Social Media Optimization (SMO, e-mail direct advertising, show advertising, e-books have emerged as commonplace.
Digital Marketing Courses Content
Introduction to Digital MarketingWhat is Digital Marketing?
Why Digital Marketing?
Digital Marketing platforms?
Digital Marketing – Organic & Paid
How to effectively market content
Call to action via content
Search Engine Optimization (SEO)SEO Introduction
How Search Engines Work
Types of SEO
Design and Architecture
Algorithm Updates and SEO Changes
Google Webmaster Tools
Site Map Creators
Browser-based tools or extensions
Page Rank tools
Pinging & indexing tools
Dead links identification tools
Open site explorer
Search Engine Marketing (SEM)Introduction to SEM
SEM platforms – paid platforms
Introduction to Google AdWords
What is Google AdWords?
Create an AdWords account
Campaign creation process
Keyword Match types
Keyword selection (Keyword planner)
Creating call extensions
Create Review extensions
Ad creation process
Demographic Targeting / Bidding
Advance Social Media Marketing
Introduction to Social Media
Why is Social Media Marketing Important?
Major Social Media Platforms for Marketing
Page creation and optimization
Creatives or Graphics
Blogging and microblogging
Paid social media Ads
Video Advertising (Youtube Marketing)
Basics of Video Advertising
Creating & Managing a YouTube Channel
Creating Video Campaigns
Measurement & Optimization
Introduction of email marketing
Importance of email marketing
email Marketing platforms
Blogging.Introduction of blogging
Set up, planning