Digital Marketing is the element of marketing that makes use of the net and online-based virtual technology inclusive of desktop, laptops, tablets, iPad, mobile, and other digital media and systems to promote merchandise and services.

Marketing changed in the early nineties, it changed the manner manufacturers and businesses used for generations for advertising. As virtual systems became increasingly incorporated into advertising and marketing plans and regular life, and as people began using digital gadgets more and more as opposed to visiting physical shops, digital marketing campaigns have become prevalent. Using combinations of search engine optimization (SEO), search engine marketing (SEM), Social Media Management (SMM), Content Marketing, Affiliate Marketing, Pay per click (PPC), data-driven marketing, e-mail marketing, Social Media Optimization (SMO, e-mail direct advertising, show advertising, e-books have emerged as commonplace.